How to Optimize for ROAS

In marketing, it’s important to optimize your campaigns to ensure that you are making the best investment of every single marketing dollar. The way that is tracked can vary, and some methods are more effective than others. For years, so many marketers and advertising professionals focused on ROI, or return on investment, which is useful, but may […]

Direct To Consumer



Is a D2C Strategy Right for Your Company

In the simplest possible terms, Direct to Consumer sales entails eliminating the shopkeeper, middleman, or supplier who historically collected goods from the manufacturer and then promoted and sold them to consumers. By way of example, every winter in the 1950s, the great department stores in large American cities would fly their buyers to Europe. These buyers would[…]