Omnichannel

People often ask me, ” What are some omnichannel marketing examples that I can use to boost my DTC company.” I think that many people are starting to wake up to the concept of omnichannel marketing, however, there is still some confusion of exactly how to get started or what are some best practices you can use […]

Today, it’s essential for all businesses to take the omnichannel marketing approach. It’s no longer feasible for companies to rely on just retail for in-person sales, even if they have brick-and-mortar stores. This encompasses marketing tactics that are used for both traditional in-person sales, social media marketing as well as ecommerce marketing for online sales. This helps[…]

Many companies that were content to do ” business as usual” a year and a half ago have had a major incentive to digitally transform the way their business operates. This digital transformation impacted businesses that never thought they would need much or a web presence or technology to engage with consumers. Mom & Pop stores needed[…]