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JunYour company’s social impact will have a profound impact on the buying behavior of your target customers. Social Impact marketing takes this into account when creating a strategy to promote your company’s products or services and is an outgrowth of more traditional marketing. On its face, marketing is all about offering the best product or service. If […]
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DecThere’s no denying the success of the DTC market, thanks to modern technology and subscription services. Direct-to-consumer, or DTC marketing, is changing the way many brands do business. It puts brands in control of the entire customer experience starting with discovery through product delivery, but it doesn’t come without its challenges. Transitioning, rather than starting a new[…]
