D2C Challenges



Direct-to-Consumer Marketing Challenges

In my experience not every brand will benefit from a direct-to-consumer strategy. In some cases there are a number of direct to consumer challenges that can impede the rollout of a D2C marketing strategy. I’ve outlined a few that I’ve seen and personally dealt with over my career. This is particularly true with the explosion of ad […]

DTC Shipping



Transitioning to a DTC Marketing Model from a Retail Model

There’s no denying the success of the DTC market, thanks to modern technology and subscription services. Direct-to-consumer, or DTC marketing, is changing the way many brands do business. It puts brands in control of the entire customer experience starting with discovery through product delivery, but it doesn’t come without its challenges. Transitioning, rather than starting a new[…]