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AugUsing DTC or Direct to Consumer marketing strategies is becoming more and more prevalent over time. This has continued to increase in popularity and we can no longer ignore it’s importance of such an approach. Whether you’re operating a retail chain of businesses or simply just trying to make your best efforts on a small family-owned business, […]
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MarIn my experience not every brand will benefit from a direct-to-consumer strategy. In some cases there are a number of direct to consumer challenges that can impede the rollout of a D2C marketing strategy. I’ve outlined a few that I’ve seen and personally dealt with over my career. This is particularly true with the explosion of ad[…]
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MarVirtual selling is a newer way of doing business, but one-to-one sales are something that we’ve seen plenty of before. You might not think of it at first, but those sales pitches, phone calls, and in-person conversations where you’re trying to convince a single customer or client to invest in your products or services are all examples[…]
