09
JunYour company’s social impact will have a profound impact on the buying behavior of your target customers. Social Impact marketing takes this into account when creating a strategy to promote your company’s products or services and is an outgrowth of more traditional marketing. On its face, marketing is all about offering the best product or service. If […]
05
MayMany companies in a range of industries have started to pivot to DTC because of the benefits that the direct-to-consumer model can provide. During the COVID-19 pandemic, we saw many packaged food manufacturers enter the DTC e-commerce market. PepsiCo, for example, created Snacks.com and PantryShop.com, both DTC websites. This was a way for them to circumvent selling[…]
03
MarVirtual selling is a newer way of doing business, but one-to-one sales are something that we’ve seen plenty of before. You might not think of it at first, but those sales pitches, phone calls, and in-person conversations where you’re trying to convince a single customer or client to invest in your products or services are all examples[…]
