Virtual selling isn’t a new concept or idea – many people think this kind of sales strategy started because of the global pandemic since everything was shut down, but the concept of virtual selling has been around for far longer, it’s just never been considered a necessity until the world shutdown. We’ve all had to adapt to […]
Apple iOS 14 changes will have a huge impact on the efficiency of DTC companies to advertise to their customers across many platforms, especially Facebook. These changes regarding demographics and targetting are a direct threat to the way Direct to consumer companies reach their audience and potential buys, all in the name of security and privacy. While[…]
Your company’s social impact will have a profound impact on the buying behavior of your target customers. Social Impact marketing takes this into account when creating a strategy to promote your company’s products or services and is an outgrowth of more traditional marketing. On its face, marketing is all about offering the best product or service. If[…]