Omnichannel Marketing

Many companies that were content to do ” business as usual” a year and a half ago have had a major incentive to digitally transform the way their business operates. This digital transformation impacted businesses that never thought they would need much or a web presence or technology to engage with consumers. Mom & Pop stores needed […]

Omnichannel marketing has pushed a major change in the marketing industry in the past few decades, by shifting towards a more consumer-driven marketing experience to make it better for purchasers. Technology and digital marketing have been at the forefront of this shift, and marketers have had to quickly adapt to keep up with the new market trends.[…]

In marketing, it’s important to optimize your campaigns to ensure that you are making the best investment of every single marketing dollar. The way that is tracked can vary, and some methods are more effective than others. For years, so many marketers and advertising professionals focused on ROI, or return on investment, which is useful, but may[…]