In the simplest possible terms, Direct to Consumer sales entails eliminating the shopkeeper, middleman, or supplier who historically collected goods from the manufacturer and then promoted and sold them to consumers. By way of example, every winter in the 1950s, the great department stores in large American cities would fly their buyers to Europe. These buyers would […]
Back in the spring of 2020, when we first isolated ourselves and wondered how long we could endure the disruption of our cherished routines, we had no idea we were actually participating in the next chapter of an ongoing revolution. Now, as the weeks have become more than a handful of months, we see the results of[…]