04

Feb

What Is the Future of Direct to Consumer Advertising on Facebook?

Direct to consumer advertising is evolving at an impressive rate. Facebook has long been the preferred choice of small businesses and marketers looking to reach their audiences right in their element. However, there’s been a growing desire for brands to deleverage their Facebook DTC efforts, leaving many to wonder where to go from here. The good news […]

DTC Shipping

23

Dec

Transitioning to a DTC Marketing Model from a Retail Model

There’s no denying the success of the DTC market, thanks to modern technology and subscription services. Direct-to-consumer, or DTC marketing, is changing the way many brands do business. It puts brands in control of the entire customer experience starting with discovery through product delivery, but it doesn’t come without its challenges. Transitioning, rather than starting a new[…]