D2C Challenges



Direct-to-Consumer Marketing Challenges

In my experience not every brand will benefit from a direct-to-consumer strategy. In some cases there are a number of direct to consumer challenges that can impede the rollout of a D2C marketing strategy. I’ve outlined a few that I’ve seen and personally dealt with over my career. This is particularly true with the explosion of ad […]



What Is the Future of Direct to Consumer Advertising on Facebook?

Direct to consumer advertising is evolving at an impressive rate. Facebook has long been the preferred choice of small businesses and marketers looking to reach their audiences right in their element. However, there’s been a growing desire for brands to deleverage their Facebook DTC efforts, leaving many to wonder where to go from here. The good news[…]