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NovIt was a strange revolution. It happened all about us and all around the world, while few of us paid much attention and fewer still grasped what was happening. Now, more than 20 years after it began, the major battles of the revolution are over and our society has changed dramatically and permanently. Still, many consumers aren’t […]
11
NovYou hear their names almost daily – Airbnb, Uber, Harry’s, and many others. However, there’s a chance that you’re unfamiliar with their status. These are so-called unicorn startups, and they’ve achieved industry disruption through one particular strategy: D2C marketing. Table of Contents What’s a Unicorn Startup? Is D2C the Best Way to Scale a Company to[…]
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OctIn the simplest possible terms, Direct to Consumer sales entails eliminating the shopkeeper, middleman, or supplier who historically collected goods from the manufacturer and then promoted and sold them to consumers. By way of example, every winter in the 1950s, the great department stores in large American cities would fly their buyers to Europe. These buyers would[…]
