Many companies that were content to do ” business as usual” a year and a half ago have had a major incentive to digitally transform the way their business operates. This digital transformation impacted businesses that never thought they would need much or a web presence or technology to engage with consumers. Mom & Pop stores needed […]
Virtual selling is a newer way of doing business, but one-to-one sales are something that we’ve seen plenty of before. You might not think of it at first, but those sales pitches, phone calls, and in-person conversations where you’re trying to convince a single customer or client to invest in your products or services are all examples[…]
Direct to consumer advertising is evolving at an impressive rate. Facebook has long been the preferred choice of small businesses and marketers looking to reach their audiences right in their element. However, there’s been a growing desire for brands to deleverage their Facebook DTC efforts, leaving many to wonder where to go from here. The good news[…]