05
MayMany companies in a range of industries have started to pivot to DTC because of the benefits that the direct-to-consumer model can provide. During the COVID-19 pandemic, we saw many packaged food manufacturers enter the DTC e-commerce market. PepsiCo, for example, created Snacks.com and PantryShop.com, both DTC websites. This was a way for them to circumvent selling […]
14
AprVirtual franchises have finally come of age. In the past, it seemed like you could count on actors and other celebrities to all of a sudden start a perfume company or a clothing company. A few opened franchised restaurants if they had a big enough following. Nowadays you don’t have to be an actor or a celebrity.[…]
31
MarIn my experience not every brand will benefit from a direct-to-consumer strategy. In some cases there are a number of direct to consumer challenges that can impede the rollout of a D2C marketing strategy. I’ve outlined a few that I’ve seen and personally dealt with over my career. This is particularly true with the explosion of ad[…]
