What Is the Future of Direct to Consumer Advertising on Facebook?

Direct to consumer advertising is evolving at an impressive rate. Facebook has long been the preferred choice of small businesses and marketers looking to reach their audiences right in their element. However, there’s been a growing desire for brands to deleverage their Facebook DTC efforts, leaving many to wonder where to go from here. The good news[…]



Awesome Omnichannel Marketing Examples for Beauty Brands

Omnichannel marketing has pushed a major change in the marketing industry in the past few decades, by shifting towards a more consumer-driven marketing experience to make it better for purchasers. Technology and digital marketing have been at the forefront of this shift, and marketers have had to quickly adapt to keep up with the new market trends.[…]