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AprVirtual franchises have finally come of age. In the past, it seemed like you could count on actors and other celebrities to all of a sudden start a perfume company or a clothing company. A few opened franchised restaurants if they had a big enough following. Nowadays you don’t have to be an actor or a celebrity. […]
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MarIn my experience not every brand will benefit from a direct-to-consumer strategy. In some cases there are a number of direct to consumer challenges that can impede the rollout of a D2C marketing strategy. I’ve outlined a few that I’ve seen and personally dealt with over my career. This is particularly true with the explosion of ad[…]
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MarMany companies that were content to do ” business as usual” a year and a half ago have had a major incentive to digitally transform the way their business operates. This digital transformation impacted businesses that never thought they would need much or a web presence or technology to engage with consumers. Mom & Pop stores needed[…]
