09
JunYour company’s social impact will have a profound impact on the buying behavior of your target customers. Social Impact marketing takes this into account when creating a strategy to promote your company’s products or services and is an outgrowth of more traditional marketing. On its face, marketing is all about offering the best product or service. If […]
19
MayToday, it’s essential for all businesses to take the omnichannel marketing approach. It’s no longer feasible for companies to rely on just retail for in-person sales, even if they have brick-and-mortar stores. This encompasses marketing tactics that are used for both traditional in-person sales, social media marketing as well as ecommerce marketing for online sales. This helps[…]
05
MayMany companies in a range of industries have started to pivot to DTC because of the benefits that the direct-to-consumer model can provide. During the COVID-19 pandemic, we saw many packaged food manufacturers enter the DTC e-commerce market. PepsiCo, for example, created Snacks.com and PantryShop.com, both DTC websites. This was a way for them to circumvent selling[…]
