Omnichannel Marketing Best Practices for 2021

Today, it’s essential for all businesses to take the omnichannel marketing approach. It’s no longer feasible for companies to rely on just retail for in-person sales, even if they have brick-and-mortar stores. This encompasses marketing tactics that are used for both traditional in-person sales, social media marketing as well as ecommerce marketing for online sales. This helps[…]



How to Pivot to DTC in 9 Steps

Many companies in a range of industries have started to pivot to DTC because of the benefits that the direct-to-consumer model can provide. During the COVID-19 pandemic, we saw many packaged food manufacturers enter the DTC e-commerce market. PepsiCo, for example, created Snacks.com and PantryShop.com, both DTC websites. This was a way for them to circumvent selling[…]